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The Importance of Brand Campaigns in a Performance-Driven Advertising Landscape
March 30, 2023 | Research The Importance of Brand Campaigns in a Performance-Driven Advertising Landscape Advertising campaigns have long been a staple of the marketing world, but the way in which...
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Marketing patents
April 6, 2023 | Research Marketing Patents In the field of Marketing AI, some possible areas for patent protection include: Artificial intelligence algorithms for consumer behavior analysis and...
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Marketing Management in 2023: Challenges and Solutions
June 12, 2023 | Research Marketing Management in 2023: Challenges and Solutions Marketing management is a crucial aspect of any business that wants to succeed in today’s competitive and volatile...
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How to Leverage Omnichannel Marketing and Measure its Effectiveness?
July 3, 2023 | Research How to Leverage Omnichannel Marketing and Measure its Effectiveness? As a business, you must be proactive to meet customers halfway and ensure that their experience with you,...
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How to leverage online and offline marketing?
August 20, 2023 | Research How to leverage online and offline marketing? One of the important steps that ensure business growth is developing a marketing strategy that uses the most effective...
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8 Tips to Perfect Your Marketing Copywriting
September 7, 2023 | Research 8 Tips to Perfect Your Marketing Copywriting What is marketing copywriting? Copywriting in marketing is focused on creating promotional texts that generate sales, such as...
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Achieve Excellence with these Technological Marketing Tools
October 3, 2023 | Research Achieve Excellence with these Technological Marketing Tools Technological marketing opportunities Technological marketing refers to the use of technology to support...
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How Uber Wasted Millions on Useless Digital Ads
October 19, 2023 | Research How Uber Wasted Millions on Useless Digital Ads Uber’s approach to marketing Uber is a ride-hailing company that has been known to spend heavily on advertising. The company...
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All about Online and Offline Affiliate Marketing Tools
November 1, 2023 | Research All about Online and Offline Affiliate Marketing Tools Evolution of affiliate marketing While affiliate marketing is now synonymous with the online realm, its roots stretch...
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Achieve Marketing Sustainability and Effectiveness with a Smart Tool
November 8, 2023 | Research Achieve Marketing Sustainability and Effectiveness with a Smart Tool In today’s rapidly evolving business landscape, companies are increasingly recognizing the importance...
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Implement Marketing Mix Modeling in Four Steps
Implement Marketing Mix Modeling in Four Steps Part of the money businesses spend on growth unfortunately is wasted. In attempts to minimize the waste companies use various tools to understand what...
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Go-to-Market Strategy Explained with Examples
January 29, 2024 | Research Go-to-Market Strategy Explained with Examples What is a Go-to-Market Strategy Go-to-Market strategy for a startup is a part of a Pre-Term Sheet that outlines proposed...
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10 Common Marketing Budgeting Mistakes and How to Fix Them
October 31, 2024 | Research 10 Common Marketing Budgeting Mistakes and How to Fix Them “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” John Wanamaker’s...
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5 Best Go-to-Market Consulting Firms and Free Resources They Offer
July 7, 2025 | Research 5 Best Go-to-Market Consulting Firms and Free Resources They Offer In this article, we review five consulting services that specialize in Go-to-Market (GTM) strategy or have it...
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